Personal Shopper (2016) Ending Explained

Max Framewell Profile Image
By Max Framewell
June 07, 2025

TL;DR:
The ending of Personal Shopper (2016), directed by Olivier Assayas and starring Kristen Stewart, is deliberately ambiguous and open to interpretation. Maureen, a personal shopper grieving her twin brother's death, spends the film seeking signs of his spirit while being haunted by mysterious texts from an unknown entity. The finale sees her receiving a final text—"Now it's your turn"—before she seemingly encounters her brother's ghost in a mirror. The film leaves unanswered whether the supernatural events are real, psychological manifestations of grief, or manipulations by a living person. It's a haunting meditation on loss, identity, and the boundaries between life and death.

Detailed Explanation of the Ending:
The climax of Personal Shopper revolves around Maureen's emotional and psychological journey as she grapples with the loss of her twin brother, Lewis, who died from a heart condition they both shared. Throughout the film, Maureen attempts to communicate with Lewis's spirit, adhering to a pact they made that whoever died first would send the other a sign. The ambiguous texts she receives-initially threatening, then eerily personal-culminate in the final message: "Now it's your turn." This phrase could imply that Maureen's own death is imminent (given her heart condition) or that she's now "taken over" her brother's spiritual role. The moment she sees a shadowy figure in the mirror, possibly Lewis, the film cuts to black, leaving the encounter unresolved.

Unresolved Questions and Possible Answers:
1. Who or what was sending the texts?
- Supernatural answer: Lewis's spirit or another ghostly presence.
- Psychological answer: Maureen's subconscious coping with grief.
- Real-world answer: A stalker or someone manipulating her (e.g., the murderer from the subplot).
2. Was the figure in the mirror real?
- Yes: Maureen finally received the sign from Lewis.
- No: A hallucination or symbolic representation of her acceptance of death.
3. What does "Now it's your turn" mean?
- Literal: Maureen will die soon.
- Metaphorical: She's now the one "haunting" her own life, trapped in grief.

Themes and Symbolism:
The ending underscores the film's central themes of liminality-existing between states of being. Maureen is caught between life and death, the material and spiritual worlds, and even her own identity (she wears her client's clothes, blurring her sense of self). The mirror scene symbolizes self-confrontation; the ghost could represent her brother, her fears, or her own mortality. The film's refusal to provide clear answers mirrors the uncertainty of grief, where closure is elusive. The Parisian settings-cold, modern, and isolating-reflect Maureen's emotional detachment, while the supernatural elements hint at the ineffable nature of loss.

Personal Opinion:
Personal Shopper is a masterclass in atmospheric storytelling, and its ending is brilliantly frustrating in the best way. Kristen Stewart's performance anchors the ambiguity, making Maureen's journey feel raw and real. The film's refusal to spoon-feed answers respects the audience's intelligence, though it may alienate viewers craving resolution. I appreciate how it blends genres-part ghost story, part psychological thriller, part character study-without committing fully to any. The ending's ambiguity lingers, much like grief itself, leaving you to sit with the discomfort of not knowing. It's a bold choice that elevates the film from a simple paranormal tale to a poignant exploration of mourning.

Final Thoughts:
Whether you interpret the ending as supernatural, psychological, or a mix of both, Personal Shopper succeeds in making grief tangible. The unanswered questions aren't flaws but intentional gaps that invite reflection. It's a film that rewards repeat viewings, as each watch might reveal new clues or shift perspectives. Ultimately, the ending isn't about solving the mystery but about immersing yourself in Maureen's emotional world-a place where the dead might speak, or where the living might just be desperate to hear them.